Hot Rising Companies To Watch For 2015

Hot Rising Companies To Watch For 2015: Nielsen Holdings NV (NLSN)

Nielsen Holdings N.V., incorporated on May 17, 2006, is a global information and measurement company. The Company delivers media and marketing information, and analytics on a global and local basis. It operates in three segments: Buy segment, Watch segment and Expositions segment. The Companys Buy segment provides retail transactional measurement data, consumer behavior information and analytics primarily to businesses in the consumer packaged goods industry. Its Watch segment provides viewership data and analytics primarily to the media and advertising industries across television, online and mobile screens. The Companys Expositions segment operates business-to-business trade shows and conference events in the United States. The Companys clients include The Coca-Cola Company, NBC Universal, Nestle S.A., News Corp., The Procter & Gamble Company and the Unilever Group. In May 2011, it acquired NeuroFocus Inc. In August 2011, the Company acquired Marketing Analytics , Inc. In June 2013, Onex Corp announced that it has completed the acquisition of Nielsen Expositions from its parent, an affiliate of Nielsen Holdings NV (Nielsen).

What Consumers Buy

The Companys Buy segment provides retail transactional measurement data, consumer behavior information and analytics primarily to businesses in the consumer packaged goods industry. This segment is organized into two areas: Information, which provides retail scanner and consumer panel-based measurement, and Insights, which provides a range of analytics. The Companys consumer panels collect data from approximately 240,000 household panelists across 26 countries that use in-home scanners to record purchases from each shopping trip. Its analytical services are organized into seven primary categories: growth and demand strategy, market structure and segmentation, brand and portfolio management, product innovation services, pricing and sales modeling, retail mark! etin g strategies and marketing return-on-investment (ROI) strategies.

What Consumers Watch

The Companys Watch segment provides viewership data and analytics primarily to the media and advertising industries across television, online and mobile devices. It is engaged in the television audience measurement. The Company provides two principal television ratings services in the United States: measurement of national television audiences and measurement of local television audiences in all 210 designated local television markets. It measures television viewing in 28 countries outside the United States, including Australia, Indonesia, Italy, Mexico and South Korea. The Company is a global provider of Internet media and market research, audience analytics and social media measurement. Its online measurement service has a presence in 46 countries, including the United States, France, South Korea and Brazil. The Company provides critical advertising metrics, such as audience demographics, page and ad views, and time spent.

The Company provides independent measurement and consumer research for telecom and media companies in the mobile telecommunications industry. The Company offers mobile measurement services in 10 countries worldwide, including the United States. The Company develops advanced measurement techniques of the three principal screens: television, online and mobile devices. Its cross-platform measurement solution provides information about simultaneous usage of more than one screen, unduplicated reach, cause and effect analysis and program viewing behavior. It also provides advertising effectiveness research across multiple platforms. It also integrates data from its Buy segment with these measurement platforms.

The Company competes with GfK, Ipsos, Canoe Ventures, Dish Networks, WPP, Rentrak, TiVo, Mediametrie, Coremetrics, Google, Omniture, WebTrends, BuzzLogic, Cymfony and Umbria.

Advisors' Opinion:

• [By Eric Volkman]!

  McGr! aw-Hill's S&P Dow Jones Indices has made a change in one of its iconic products. After the close of trading on July 8, the S&P 500 will be home to media research conglomerate Nielsen Holdings (NYSE: NLSN  ) . The stock replaces big telecom operator Sprint Nextel (NYSE: S  ) .

• [By Tom Taulli]

  Marketing. PEP remains on the cutting edge for marketing as well. Just recall the companys “Crash the Super Bowl” campaign, which allowed fans to develop their own ads. For the 2013 game, the winning ad was ranked No. 1 for “most liked” and “most memorable” according to Nielsen (NLSN) ratings.PEP is also aggressive with celebrity and athlete endorsements, as well as deals with organizations like the National Football League, Major League Baseball and National Hockey League. Beyonce at the Super Bowl, anyone? Retailers are more likely to carry PEP products because of these brand associations.

• [By Anders Bylund]

  Nielsen (NYSE: NLSN  ) has been asking Google (NASDAQ: GOOG  ) to add tracking codes to YouTube videos for years, but Google has refused. Why wouldn't you just trust YouTube's own viewing numbers?

• [By WWW.DAILYFINANCE.COM]

  Getty Images By Juliette Fairley In the pursuit of the Hollywood dream at age 25, Shequeta Smith moved from North Carolina to Los Angeles in 2004. She rented a room from a friend and began visualizing a place to call her own. "I wrote down exactly what I wanted on a piece of paper, and I still have that paper," Smith told MainStreet. The screenwriter and director imagined paying only $600 for a rental with a parking spot in Sherman Oaks, one of the wealthier enclaves in the sprawling city. But now a decade later she is looking to relocate to become a homeowner. Smith is one of the 48 percent of millennials who plan to move so they can own in the next five years, according to a study! by The D! emand Institute. "Most millennials want to own a home," said Louise Keely, president of TDI and senior vice president with Nielsen (NLSN). "But those who are currently renting may have trouble saving money for a down payment, because apartment rents have increased more quickly than their income." "It's hard to save money for a down payment, because of the cost of living," Smith said. "But once I make it in the film industry, I will buy a house outright in Charlotte and travel back and forth to Los Angeles for filmmaking." The Dream of Homeownership with a Twist TDI's "Millennials and Their Homes: Still Seeking the American Dream" found that the average millennial has $5,000 in debt and only $3,000 in savings outside of retirement. "Their net debt doesn't look like they are in a position to put a sizable down payment on a house, so saving money is an issue for millennials," Keely told MainStreet. As a result, more millennials are looking to alternative approaches to home ownership, with 69 percent saying they'd consider lease-to-own as one way. "Many are open to alternative approaches to housing finance, including single-family rentals and hybrid contracts such as lease-to-own," said Jeremy Burbank, vice president with TDI and Nielsen. A Different Job Market That's

source from Top Penny Stocks For 2015:http://www.seekpennystocks.com/hot-rising-companies-to-watch-for-2015-3.html